João is an entrepreneur with over 25 years of experience in the sports industry, leading IT projects in Business Applications, Team Performance, Fan Engagement, and Global Solutions for Management and Marketing. As a C-suite executive, João has driven digital transformation, optimized processes using Agile methodologies, and founded a Sports Data Science department. He collaborates with football teams to deliver data-driven decision-making tools, enhancing performance and achieving the ultimate goal: winning. João is passionate about technology, data, and innovation.
